After weeks of planning, on 27 Jan 2019 we spent the day in a large (but very cold) studio in Birmingham with five amazing models. We got some amazing shots for our catelogue, including our new t-shirt designs and turban colours.
Here’s a peek behind the scenes at our latest photoshoot:
Behind our products and photoshoots, is the continual consciousness that each image we put out there needs to be part of a larger message, and represents more than just who we are. Our images must not only speak for our brand, but also speak for our ethos as a community.